Christopher Mims is the special projects editor at Scientific American, where he launches blogs, commissions video and otherwise tries to drag America’s oldest continuously-published magazine into the 21st century

Lots of people, including me, are trying to figure out how New Media is going to serve the reader as well as become a sustainable business. This blog is where I sketch out my ideas.

I’m a writer, editor and launcher of websites — online, where the medium is the message, it’s really all the same thing.

I got my start launching and editing ScienceBlogs and SeedMagazine.com for Seed, took some time off of leadership to actually write, in this case for Scientific American, and now I’m back to playing in the sand and making new things.

You can contact me here:

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