Mediabistro gets conspicuous with promotion of its daily email
April 28, 2008Daily emails are awesome loyalty tools and traffic drivers. At least as good as RSS feeds. Yet, despite being the older technology, automated emails are not ubiquitous. (Probably because RSS feeds are automatically generated by every CMS on the face of the earth, while daily emails are still a pain in the ass to produce.)
Mediabistro believes in them so much they’ve put not one but two promotions for them on top of every single post on their blog (red arrows).
Note that in the same position they’re also promoting their job boards, which is how they make a lot of their money (green arrow). Websites without permanent promotional positions like these are leaving so much traffic (and therefore money) on the table.
Tags: email, mediabistro
