One of the first rules of writing web-friendly headlines is extracting the most unique or compelling detail from a piece and making that the headline. It’s the difference between getting dugg and being ignored.
But this is just annoying.
This is like following the headline “STDs Rampant in 5th Graders” with the dek “More 10 year olds have herpetitis than at any point except for two years ago, oh and all the years before 2000 when there was a frakking epidemic (you moron).”
Filed under: Uncategorized , Best Practices, businessweek, headlines, new media, The Annals of Excellent Headlines, What not to do
