EIC of Wired says magazines aren’t changing for at least 10 years
April 2, 2008This is why magazines aren’t nearly as threatened by the internet as newspapers:
Unlike newspapers, there is nothing on the internet that reproduces the magazine experience and is also better than magazines.
Magazines look good and, unlike awkward broadsheets, provide an excellent user experience. It doesn’t matter that (if they’re a monthly) they were written two months ago, because they’re about things that have a longer shelf-life. They’re where we go for insight and reportage, not news.
Some day there will be a device that at least mimics the magazine reading experience. However:
“In a decade time frame?” asked Chris Anderson, editor of Wired. “No. Technology adoption happens slowly. This is the editor of Wired telling you no. Obviously, newspapers are going to be changing dramatically over the next few years, but magazines are not newspapers. And I think magazines 10 years from now are going to look something like they do now.”
Where Will Magazines Be Ten Years From Now? | New York Observer
Tags: chris anderson, magazines, Wired
