If the New York Times is reaching a bigger audience than ever, why is it laying off reporters?
March 17, 2008Layoffs at the New York Times are nothing new, but neither is its dominance on the web:
the Project for Excellence in Journalism… concluded that Americans are still relying on the same sources for most of their news, but just getting to them in different ways. The “legacy media” — CNN, MSNBC, CBS, The New York Times — in both their original and Internet forms are attracting even larger audiences than they did before the explosion of information sites on the Web.
The problem, and it’s gratifying to hear actual media professionals with actual data say this, because I’ve been beating this drum for a while, is that advertisers have yet to catch up:
Newsrooms, rather than being disconnected from the public, are seen as the “more innovative and experimental part of the news industry.” By contrast, “my middle management in advertising and distribution is where I see the deer-in-the-headlights look,” one publisher told PEJ.
Tags: Advertising, New Media, New York Times, Newspapers
