Good headline writing, especially for the web, is something I find myself teaching (and learning) again and again.
Mostly the recipe is be explicit, assume the headline is the only part of the article anyone will ever read, and sensationalism, in the right doses, never hurt.
e.g.
Manufacturers are hoping their range of cuddly toy versions of microbes including gonorrhea and syphilis will be a hit for Christmas.
Filed under: Uncategorized , The Annals of Excellent Headlines
