Some people hate the redesigned WIRED.com. (For reference, here’s the old design. I liked its no-nonsense stream-of-news format, but there’s no way it could accommodate the volume of content the current site accommodates — much of it from their network of blogs.)
But I love it, probably because, way back when I was building seedmagazine.com and scienceblogs was just a notion, my first impulse was to integrate the two, much as WIRED has on its current homepage. Acquired bloggers and mainstream journalists, happily co-existing on the same site.
That idea got vetoed, which is just as well — ScienceBlogs has a character all its own that wouldn’t have been captured in that vision.
But WIRED implemented my original vision pretty successfully. (It’s amazing how often things are simply in the air.) I’m sure it’s done wonders for their traffic. Part of the reason WIRED’s effort is genius is that it recognizes that on the internet, there is no content hierarchy: any chunk of information, be it a news report, an opinion piece, a blog entry, a single image, five seconds of video, can be the next megahit, can go viral, can climb the charts at Digg, Reddit, Slashdot or Stumbleupon, can make it to the top 10 results for some fairly well trafficked search terms.
So on the homepage of WIRED, magazine content, web-only news, wire stories, hijacked Wikipedia content, “Geekipedia” entries and blog entries happily coexist. And it’s pretty much all good stuff.
But today I noticed something new — maybe it’s been up a while, since I mostly find my way to WIRED stories through their RSS feed.

Hottest Web Links…?
Turns out it’s Reddit, but pasted into the WIRED homepage.
There’s only one problem with this seemingly natural effort at corporate synergy (Conde Nast owns Reddit), which is that Reddit is full of kooks. Check out what’s on the homepage of WIRED at the moment I’m posting this thanks to the ‘magic’ of mob rule:

Now don’t get me wrong, the science links on Reddit are about ten times better than the ones on Digg — more thoughtful, more relevant, and less likely to be an urban legend. But the homepage of Reddit? It’s been completely hijacked by folks with a very particular political bent.
This is the sometimes unfortunate consequence of vote-driven user-generated news aggregators like Reddit and Digg being powered by their most rabid users. It’s tyranny of the majority. Or not even the majority, but whatever is the most active special interest group on the site.
All those checks and balances the founding fathers realized were necessary to keep the government from being a too-efficient expression of the nation’s passionate mood swings have yet to be implemented in these sites. They’re like those third world democracies that demonstrate that democracy does not always equal peace and prosperity.
There’s only one logical explanation for why WIRED, which is a great site, would sport an unfiltered version of Reddit on the homepage. (And not even a version you can interact with directly on the WIRED homepage, save as a passive observer!)
It’s obvious that Conde Nast looks with envy at the superior traffic of Digg. So how better to drive traffic to Reddit than to turn a tab on WIRED.com into a giant house ad for it?
I call bullshit. Shame on you, corporate overlords.