Why it matters that Amazon’s recommendation engine is awful
June 29, 2007
Sometimes I wonder how a company as mighty and as technologically progressive as Amazon (who would have ever thought that a bookstore would be offering pay-as-you-go web storage or cloud computing?) could have a recommendation engine that is as obviously flawed as what’s in evidence in the screen shot that opens this post.
So let me get this straight… I’m checking out that video of O’Reilly calling some teenager a pinhead on live television, and feeling indignant, and I decide to look up The O’Reilly Factor for Kids, because that’s the kind of masochist I am.
And now every time I log in to Amazon.com I have to stare down Bill’s insouciant grin?

